The Great Room workspaces to be rebranded as Industrious

The three new locations slated to begin in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.

Industrious plans to expand its Apac profile by more than 50% over the next year, involving the opening of three brand-new places in Singapore this year. The pipeline is part of a broader global expansion, with the company aiming to open up over 60 brand-new areas worldwide in 2026.

” At the core, The Great Room and Industrious share the same idea that work ought to really feel human,” claims Su Anne Mi, handling director for Industrious Apac and co-founder of The Great Room. “That approach is what specified The Great Room throughout Apac, and it continues under the Industrious label.”

The step will unify Industrious’ Asia Pacific (Apac) places, previously running under The Great Room, into its international network, the firm claimed in a June 17 release.

The Great Room also currently operates two areas in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.

” Establishing an one global brand links our team and members all over the primary values that have always defined us: premium hospitality, lovely layout, and a real feeling of belonging,” includes Gentry Long, head of state of Industrious.

Real estate following hospitality-led work environment dealer The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– are going to use under the Industrious label, effective July 1.

Lucerne Grand showflat location

The Great Room presently runs seven areas in Singapore, consisting of workspaces at One George Street in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Road.

The rebrand comes four years right after US-headquartered Industrious– currently a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.